Baker Tilly Pakistan celebrates brand refresh!
3rd December 2018, we had an eventful day at our firm in Pakistan to launch our new logo, visual identity and purpose “Now for tomorrow” to employees, client and industry partners.
We planned the whole event in advance by communicating the news of our launch date, brand refresh and our positioning “Now for tomorrow” internally to our Senior Partners, Directors, Executives and Managers of all branches. Further we communicated our clients on November 30, 2018 regarding the change in our trade name and visual identity.
Our brand new signage was placed one day before the launch. The day began with indoor theme based decorations of balloons. Further the staff were encouraged to prepare logo tags to tuck in the green themed cupcakes and hand held props for the photographs. To further reinforce our new brand pillars we placed message stands showing the message behind our brand i.e. great relationships, great conversations and great futures and our positioning “Now for tomorrow”. Green themed finger food was catered which included cupcakes, green cocktails and cookies.
Soon after the Partners arrived, Our Managing Partner Mr. Mehmood Abdul Razzak introduced us to the new logo, detailing insights on the new brand as well as the vision behind the change. Moreover in context to the brand refresh Mr. Mehmood have announced a recreational event at a Country Club next month which has cheered up all the staff with excitement. The whole event has rejuvenated the firm with its new logo launch.